The fragmented process of tracking the candidate lifecycle is a thing of the past. Leverage talent acquisition software to manage the end-to-end candidate journey by capturing every candidate touchpoint. Follow these four essential ways to capture the candidate lifecycle from “hello” to “hire” success.

1. Consolidate Recruitment Systems

Ditch the spreadsheets, notebooks and multiple systems that store your candidate information. Consolidate this data in a talent relationship management (TRM) system. Use this talent acquisition software to manage the candidate experience at every touchpoint and to provide stakeholders with a clear picture of the candidate pipeline. Use a TRM to build talent communities, track campaigns and initiatives and source candidates in one easy platform.

2. Simplify The Experience

Simplify your candidate lifecycle experience by conducting all recruitment initiatives in one place. Use a TRM to manage candidate workflows in a central location and to create candidate-specific profiles with tags and folders, to capture notes from every conversation in one location. Ensure candidate data is available to all stakeholders to increase visibility and collaboration.

3. Master All Communication Channels

A successful candidate journey is one where you are engaging candidates through multiple channels. Whether it’s through text campaigns, email, social media or job boards, a recruitment strategy needs to be established for every channel. Leverage a TRM to ensure prospects, applicants and candidates are in a branded talent community, and create, manage and track all email and text campaigns. Use multiple channels to connect with candidates and be flexible when you notice one channel may not be working effectively.

4. Gather Post-Process Insight

Surveying candidates post-interview, whether they have accepted or rejected your offer, is a key component of the candidate lifecycle. The survey results will provide insight on what may be working and what you may need to refocus on going forward. Asking the right questions will yield insightful answers. Use this information to continually improve your hiring process. Be sure to include a comments section when you send out the survey to candidates and note any interesting comments they may have made during the entire interviewing and hiring process. Evaluate that feedback and notice any recurring trends from candidates; you may gain insight into gaps in your process you need to fine tune.

Need a checklist to go along with this information to help you capture the candidate’s journey and reshape your recruitment strategy? Check out our 5-Step Checklist to Measure the Candidate Experience.